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Emerging Online Genre: Opening Sequence and Femininity of Hauls

    Over the last decade, fashion vlogs have been gaining momentum as a new online genre of computer-mediated communication (CMC). The following page investigates the nature of a vlog by explaining the underlying mode of speaking as well outlining some of its generic features. The focus is then laid on haul videos, a prominent subgenre of fashion vlogs. A small-scale study was conducted with the aim of identifying patterns in the opening sequence of hauls as well as demonstrating the degree to which femininity is reflected in the language. 

    White paper: HAULs as an emerging online genre

    Biblographical references

    Frobenius, Maximiliane. 2014. "Audience Design In Monologues: How Vloggers Involve their Viewers." Journal of Pragmatics 72: 59-72.

    Frobenius, Maximiliane. 2011. "Beginning a Monologue: The Opening Sequence of Video Blogs." Journal of Pragmatics 43: 814-827.

    Jeffries, Laura. 2011. "The revolution Will Be Soooo Cute: YouTube "Hauls" and the Voice of Young Consumers." Studies in Popular Culture 33: 59-75.

    Lange, Patricia. 2007. "The Vulnerable Video Blogger: Promoting Social Change Through Intimacy." The Scholar and Feminist online 5:n. p. Accessed April 24, 2017.

     
    Links
    » Prototypical Example of a Haul
    » VlogSense: Conversational Behavior and Social Attention in YouTube